Recruiting via Email

• Recruiters are increasingly using email to connect with passive, as well as active, job seekers.
  As the economy slows and the need for increased efficiency increases, recruiters need to reallocate their email marketing efforts to capture a greater return from their current base of customers. They also have to redirect communications from strangers in cyberspace to a more internal focus on those already in their organization.
  For example:
• Marketing to previous applicants will reduce recruiting time and expense.
• Marketing to current employees will enhance retention rates, particularly among A-level performers.